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Library Marketing Series 2019.07.31

Library Marketing 204: Brand Expansion (Act 3/3)

Join us as we continue the deep dive on building your own marketing plan! In this episode of Library Marketing...

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Library Marketing Series 2019.06.26

Library Marketing 203: Brand Architecture

Join us as we continue the deep dive on building your own marketing plan! In this episode of Library Marketing...

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Library Marketing Series 2019.05.15

Library Marketing 202: Research + Competition = Positioning

Join us as we start the deep dive on building your own marketing plan! In this episode of Library Marketing...

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Library Marketing Series 2019.04.23

Marketing 201: Win the Hearts and Minds of Your Community

Now that we have covered the importance of marketing your library and your role as a storyteller, it’s time to...

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Library Marketing Series 2019.02.1

Marketing 103: How to Tell a Compelling Story That Engages Your Community

Learn how storytelling elements apply to marketing your library! Everyone loves a great story and compelling characters - it's been...

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Library Marketing Series 2018.10.18

Marketing 102: Tackling Misconceptions That Can Prevent Effective Library Marketing

In the first webinar we defined marketing as it applies to libraries. Now, this second webinar will tackle common misconceptions...

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Library Marketing Series 2018.09.13

Marketing 101: How Marketing Can Help Engage Your Community—an Introduction to Marketing

Marketing helps an organization understand what their customers want and generate more interest and loyalty. For libraries—it’s no different. Marketing...

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