Make sure your library receives the funding it needs to continue serving your community. John Chratska from EveryLibrary will share his expertise on how to advocate for your library and effectively defend your budget.

Marketing involves segmentation and targeting. This process can often lead to the identification of underserved minority populations. How can libraries reach these valuable communities without the marketing effort appearing disingenuous and pandering? During this presentation we will explore the challenges in marketing authentically and ethically to minority groups. During this tumultuous time in our nation, it is more important than ever to create meaningful relationships with our consumers. Marketing, when used authentically, can be a great first step toward unity. We will explore programming possibilities and outreach efforts to increase the library's partnership with minority communities.

We are excited to introduce you to one of our Power of Libraries Award winners. Learn all about their amazing program and hear how you can replicate this at your library.

We are excited to introduce you to one of our Power of Libraries Award winners. Learn all about their amazing program and hear how you can replicate this at your library.

This presentation will discuss the following pertinent topics: Acknowledging mental health in our workplaces, the importance of being proactive, educating and training staff, offering services and programs (including virtual programming), developing partnerships, and stress and anxiety related to reopening.

Psychology and Neuroscience professor Julianne Holt-Lunstand will provide insight into the effects of COVID-19 on our mental health and offer helpful ways to cope with loneliness and keep our mental state strong.

In this session, learn how your library can use Libraries Transform for marketing, advocacy, fundraising and more. An initiative of the American Library Association, Libraries Transform provides free, turnkey messaging, graphics and best practices for libraries of all types. This session will include an overview of the free Libraries Transform toolkit, examples of campaign success stories and ideas for how all libraries can adapt these tools to fit their public awareness needs.

We are excited to introduce you to one of our Power of Libraries Award winners. Learn all about their amazing program and hear how you can replicate this at your library.

Meredith Schwartz will be taking an in-depth look at the results of an open access survey ran by Library Journal. Learn how users and librarians are receiving the open access movement.

Join SirsiDynix Director of Content Solutions Carolyn Morris as she discuss the Open Access movement and how it can affect your library's content collections with panelists including Terri Galloway, Lisa Hinchliffe and Linda Barr.