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Events for October 27, 2020

11:00 am

Connections Summit

October 27 @ 11:00 am - October 29 @ 5:00 pm EDT
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Introductions and What to Expect for Today

October 27 @ 11:00 am - 11:20 am EDT
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11:20 am

Keynote Panel Discussion: Libraries in Times of Instability

October 27 @ 11:20 am - 12:05 pm EDT

In this keynote panel moderated by Matt Enis of Library Journal, learn from leaders Kelvin Watson, Barb Brattin, and Suzy Daveluy as they tell their stories about times of uncertainty and instability during COVID-19 and civil unrest in their communities.

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12:05 pm

Advocating for Your Library: How to Effectively Defend your Budget

October 27 @ 12:05 pm - 12:30 pm EDT

Make sure your library receives the funding it needs to continue serving your community. John Chratska from EveryLibrary will share his expertise on how to advocate for your library and effectively defend your budget.

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12:30 pm

How to Market Your Library with Authenticity

October 27 @ 12:30 pm - 12:55 pm EDT

Marketing involves segmentation and targeting. This process can often lead to the identification of underserved minority populations. How can libraries reach these valuable communities without the marketing effort appearing disingenuous and pandering? During this presentation we will explore the challenges in marketing authentically and ethically to minority groups. During this tumultuous time in our nation, it is more important than ever to create meaningful relationships with our consumers. Marketing, when used authentically, can be a great first step toward unity. We will explore programming possibilities and outreach efforts to increase the library's partnership with minority communities.

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12:55 pm

Boone County Power of Libraries Story & How to Replicate Success

October 27 @ 12:55 pm - 1:05 pm EDT

We are excited to introduce you to one of our Power of Libraries Award winners. Learn all about their amazing program and hear how you can replicate this at your library.

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1:25 pm

Broward County Power of Libraries Story & How to Replicate Success

October 27 @ 1:25 pm - 1:35 pm EDT

We are excited to introduce you to one of our Power of Libraries Award winners. Learn all about their amazing program and hear how you can replicate this at your library.

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1:35 pm

Helping Libraries Meet Challenges Related to Mental Health and Mental Illness

October 27 @ 1:35 pm - 1:55 pm EDT

This presentation will discuss the following pertinent topics: Acknowledging mental health in our workplaces, the importance of being proactive, educating and training staff, offering services and programs (including virtual programming), developing partnerships, and stress and anxiety related to reopening.

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1:55 pm

Taking Care of Yourself and Staying Mentally Strong in a Time of Uncertainty

October 27 @ 1:55 pm - 2:25 pm EDT

Psychology and Neuroscience professor Julianne Holt-Lunstand will provide insight into the effects of COVID-19 on our mental health and offer helpful ways to cope with loneliness and keep our mental state strong.

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2:25 pm

Using Libraries Transform for Awareness and Advocacy

October 27 @ 2:25 pm - 2:45 pm EDT

In this session, learn how your library can use Libraries Transform for marketing, advocacy, fundraising and more. An initiative of the American Library Association, Libraries Transform provides free, turnkey messaging, graphics and best practices for libraries of all types. This session will include an overview of the free Libraries Transform toolkit, examples of campaign success stories and ideas for how all libraries can adapt these tools to fit their public awareness needs.

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3:05 pm

Hamilton East Public Power of Libraries Story & How to Replicate Success

October 27 @ 3:05 pm - 3:15 pm EDT

We are excited to introduce you to one of our Power of Libraries Award winners. Learn all about their amazing program and hear how you can replicate this at your library.

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3:15 pm

Survey Review: How Open Access is Changing the Content Landscape

October 27 @ 3:15 pm - 3:40 pm EDT

Meredith Schwartz will be taking an in-depth look at the results of an open access survey ran by Library Journal. Learn how users and librarians are receiving the open access movement.

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3:40 pm

Panel Discussion: How Open Access is Changing the Content Landscape

October 27 @ 3:40 pm - 4:10 pm EDT

Join SirsiDynix Director of Content Solutions Carolyn Morris as she discuss the Open Access movement and how it can affect your library's content collections with panelists including Terri Galloway, Lisa Hinchliffe and Linda Barr.

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4:10 pm

Baker & Taylor @ SirsiDynix

October 27 @ 4:10 pm - 4:30 pm EDT
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