Knowing what is the most beneficial to your patrons and measuring the valuable work of libraries has traditionally fallen into two major categories: circulation data (also known as circ count) and gate counts. Traditionally, bookkeeping was the norm for these types of records. However, using data analysis has become the gold standard for 21st century libraries with software, which has become quite advanced over the years.
It seems that everyone is utterly fascinated by millennials these days, and for good reason. If you turn on the news, it's likely that at least one piece is going to revolve around younger Americans and their influence on everything from marketing to politics.
No generation has been so steeped in the Internet boom. Social media marketing was basically born because of this generation's constant connection with technology, peer sharing and media. Millennials are racially and ethnically diverse, have evolving associations and relationships with historic institutions (like libraries), and also, for the most part, have developed social attitudes that differ vastly from baby boomers.
In a webinar about the future of library software, Marshall Breeding took users’ questions about what new library technology means for them. A popular topic of discussion was the migration of library software towards the Cloud.
Q: Is the Cloud safe? Are there standards emerging to protect data among various vendors for Cloud computing?
A: Libraries, particularly special libraries, often house sensitive information. But what kind of information are we talking about?
Modern technology has grown at what seems like an exponential rate. Yet, within our local communities stands the library: a community fixture and definitive source of knowledge and information.
This juxtaposition does not mean libraries have remained static amid technological growth. Along with the rapid growth of technology, libraries have remained up-to-date while still offering patrons and surrounding communities a sense of home.