SirsiDynix Blog

It seems that everyone is utterly fascinated by millennials these days, and for good reason. If you turn on the news, it's likely that at least one piece is going to revolve around younger Americans and their influence on everything from marketing to politics.

No generation has been so steeped in the Internet boom. Social media marketing was basically born because of this generation's constant connection with technology, peer sharing and media. Millennials are racially and ethnically diverse, have evolving associations and relationships with historic institutions (like libraries), and also, for the most part, have developed social attitudes that differ vastly from baby boomers.

Author:

Bethany Cummings
Associate Marketing Writer

Marshall Breeding Webinar, Par 2 of 4

 

In a webinar about the future of library software, Marshall Breeding took users’ questions about what new library technology means for them. A popular topic of discussion was the migration of library software towards the Cloud.

 

Q: Is the Cloud safe? Are there standards emerging to protect data among various vendors for Cloud computing?

 

A: Libraries, particularly special libraries, often house sensitive information. But what kind of information are we talking about?

Author:

Bethany Cummings
Associate Marketing Writer

Marshall Breeding Webinar, Part 1 of 4

 

Modern technology has grown at what seems like an exponential rate. Yet, within our local communities stands the library: a community fixture and definitive source of knowledge and information.

This juxtaposition does not mean libraries have remained static amid technological growth. Along with the rapid growth of technology, libraries have remained up-to-date while still offering patrons and surrounding communities a sense of home.

Author:

Bethany Cummings
Associate Marketing Writer

Green efforts have reached a tipping point in libraries, especially in the past five to 10 years. While many industries have made serious efforts to "greenify" their buildings and reduce their carbon footprints, libraries have been at the forefront of making significant changes to ensure they are doing their best to respect the environment.

Author:

Bethany Cummings
Associate Marketing Writer

Many librarians think that e-books are the future, and according to a recent Wall Street Journal editorial, it appears that all signs are pointing in this direction.

For decades, a duel of "libraries vs. the machine" might have been a more apt title for the relationship between software and libraries. However, it appears that many public institutions are using technological advancements in their favor and even beating out tech industry giants in the process - namely, Amazon.

Author:

Liz Van Halsema
Marketing Content Writer

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